When was the last time you saw an ad on TV and decided to buy the product?
It was quite a while ago, right?
Now when was the last time you saw something on Instagram or Facebook or even Youtube videos and decided to try it? It was probably this morning or just a few days back and you probably googled the shop or the online site to check if it is legit.
We are in a world where if Google doesn’t know your business or has no search result, you don’t exist. Any business, however small or big it is, should make use of social media and the digital platform if it has dreams of becoming a huge success.
So, why exactly should you invest heavily on online marketing when you already have a steady flow of customers for your business?
We’ll tell you why.
1. More Competition
You might think that your business is doing just fine without online marketing. All local business owners always think that their existing customers are enough to keep their business alive.
But, in today’s world, it is not the same. There are plenty of new businesses coming into the market every day and they all offer something new and vibrant.
Competition is high and even if your customers are loyal, if you don’t offer something new and promote your business in a way that will reach plenty of people, you will most likely lose potential customers.
2. Customers Want More
Gone are the days when people go to five different stores to purchase one dress; today, with the help of online marketing, people know which shop has what they want.
They expect door deliveries and free shipping charges and other businesses out there are offering that. So, using online marketing to promote your offers and products can do wonders for your business.
Online Marketing seems like a huge investment, but in reality, it is extremely cheaper compared to traditional marketing.
The amount you’ll probably spend on flyers and other promotional stuff will definitely less than what you’ll spend for marketing your business in a digital platform and what’s more is, you’ll reach out to more people.
4. Provides Helpful Information
When you use social media and online platforms to promote your business, you’ll be able to track your reach and know what you’re doing right or wrong.
You might get some feedback and reviews from your customers that can help you understand what they want and help you change your business plans accordingly.
Information is wealth and investing in online marketing that can help you loads of information is definitely worth the price.
5. Ensures Business Survival
Let’s say, you have an online business. Naturally, you wouldn’t want to invest heavily on digital marketing because you have already put your foot in the digital world.
However, your online business will fail if people don’t visit your page or if they don’t make purchases.
Online marketing can help you get more number of views and the rate of conversion will definitely increase.
6. Helps Target Customers
You don’t have to hand out flyers to everyone or stick posters everywhere in hopes of catching the attention of the right people. With digital marketing, you can target your audience and there’s more chance of attracting customers this way.
7. Establishes Trust
People are more likely to purchase things from you if they see a number of genuine, positive reviews.
There is genuine proof when people post testimonials about the product and this establishes trust.
8. Better Returns
The main point of any investment is getting returns. With digital marketing, there is better ROI because they generate steady customer traffic that can lead to sales.
Digital marketing is a necessity now if you want your business to thrive in this competitive world and this is definitely an investment that won’t disappoint.